What We're Good At
Our dedicated teams across communications disciplines assure an expertise and level of attention and service unrivaled in the industry. While focusing on specific areas of expertise, the senior professionals liaise and strategize across the disciplines to offer cohesive messaging and implementation to offer optimum results.
Public and Media Relations
TRG customizes public relations programs and media relations strategies based on the unique challenges and opportunities of each client. Expert at presenting our clients to the media as leading-edge innovators of central importance to industry coverage, we draw from over a decade of singular healthcare focus. We start with strong messages based on a calendar of major milestones and developments. From there we develop strategies to identify and target the influencers and outlets to meet objectives. For major announcements such as clinical data and FDA announcements, we prepare detailed timelines, communications deadlines and drafts of announcements. Our focus on the healthcare space and specialization in subsector teams affords our clients a high degree of support and strategy to capitalize on the dynamic flow of industry news and events. TRG offers a full palette of corporate communications services including:
Healthcare Product Marketing
With a significant focus on healthcare product marketing, TRG strives to spur physician adoption, raise visibility in key markets and educate patients about treatment options. Strategies to support clients’ product marketing needs include local media tours to secure broadcast and print coverage, hosting patient education forums and promotional events to raise awareness, placing byline articles and developing unbranded Websites.
Medical meetings are a valuable opportunity to raise awareness for our clients’ innovative drug therapies, surgical procedures, and medical devices. Most important is the ability to present data from clinical trials, meet with appropriate patient groups and outreach to physicians, media and KOLs. Our on-site presence assures impeccable execution. We research appropriate medical and partnership meetings, identify speaking opportunities and work to prepare podium and poster presentations that generate headlines. Our broad knowledge of meetings in various healthcare sub-sectors enables us to target key audiences with finely tuned messages that illustrate each client’s unique value proposition.
Enrolling patients in a clinical trial quickly is a priority for all emerging healthcare companies. In today’s regulatory environment, pressures on companies and clinical trials have become more intense. Presented with the challenge of limited resources, emerging companies rely on TRG to build and execute programs that drive investigators’ awareness and clinical coordinators’ participation in clinical trials. Our strategies positively impact timing and enrollment. We teach trial sites how to market a trial to potential referring physicians – and assist in execution. Our expertise is creating the right messages, material, all with the goal of timely patient enrollment across both devices and therapeutics.
The central goal of advocacy relations programs is to voice our clients’ positions on public policies that impact their business. To ensure that our clients concerns are amplified, we identify and enlist the support of key advocacy organizations, such as labor unions, retired persons groups and patient/disease state networks based on each client’s specific subsector focus. We offer our clients’ expertise and industry experience as resources for select regional and national advocacy organizations. In doing so, we create mutually beneficial relationships that enable our clients to speak through these influential organizations. Research key legislators and analyze policy positionsIdentify advocacy organizations and define mutually beneficial relationships
TRG Digital; Increasing Interactive
The specialized TRG Digital team lives and breathes the powerful, instantaneous and interactive medium of social media. We apply our expertise to this dynamic landscape and live on the cutting edge of the evolution of digital media. Our focus on healthcare allows us to be wired on those interactive connections to serve our clients. We identify the key influencers on blogs and forums, and recognize opportunities for our clients to join and drive online conversations. TRG expertise is leveraged for clients to craft cutting-edge campaigns that match clients’ objectives strategic initiatives and healthcare drug and product development. The overarching objective for these campaigns is to engage direct and dynamic communications with the appropriate targeted audiences. Our “thinking out of the box” philosophy assures maximum use of videos, blogger outreach, virtual events, unbranded websites and specialized communities.
Capital Markets Advisory and Investor Relations
With a transaction track record of over 50 healthcare/technology IPOs, M&A transactions and reverse mergers, our dedicated IR teams for medical technology, life sciences, and healthcare services/IT provide unmatched depth of knowledge and expertise. Our investor relations professionals tap their hands-on Wall Street buy and sell side experience to target institutional investors and analysts. This experience is the foundation of our counsel in financial communications including, quarterly earnings process and guidance on major themes and industry issues such as reimbursement. In these cases we provide market and analyst intelligence, investment banker and venture capitalist introductions.